Henkel inwestuje w markę E

Na lipiec szykuje kampanię promocyjną.

  • 17, kwiecień 2018
  • O marketingu

Henkel rozwija markę środków do prania E. Do dostępnych od marca proszków E Aromatherapy  teraz dołączają żele.

– To silna innowacja w segmencie proszków i żeli dzięki zastosowaniu olejków eterycznych – podkreśla Katarzyna Bloch, senior group brand manager laundry & home care w Henkel Polska, i deklaruje poszerzenie linii o kapsułki. Zapowiada też silne wsparcie marketingowe nowości – od lipca w TV, internecie oraz punktach sprzedaży w sklepach. Przewidziane są także konkursy dla konsumentów.

Marka E do portfolio Henkla trafiła w 2014 r., kupiona od firmy Cussons. Pozycjonowana jest w segmencie ekonomicznym. – Jest liderem w tym segmencie, z 9-proc. udziałem w kategorii środków piorących – informuje Katarzyna Bloch.

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