Omnicom utworzy globalny dom mediowy w USA

Nowojorska centrala Omnicom Group zapowiedziała wkrótce utworzenie pozycji wiodącego negocjatora, który reperezentować będzie Grupę w negocjacjach z amerykańskimi sieciami telewizyjnymi....

  • 24, luty 1999
  • Artykuły

Nowojorska centrala Omnicom Group zapowiedziała wkrótce utworzenie pozycji wiodącego negocjatora, który reperezentować będzie Grupę w negocjacjach z amerykańskimi sieciami telewizyjnymi. Jest to poczytywane jako znaczący krok w kierunku utworzenia amerykańskiej wersji globalnego domu mediowego Omnicomu Optimum Media Direction Group. Pozycja ta zostanie najprawdopodobniej powierzona Stevowi Grubbsowi poprzednio pracującemu jako szef mediów w Procter & Gamble.

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